SOEZI bridges between western manicures and Western nail care. Amazon Beauty has partnered with us. You can choose from over 100 designs available on the site. Established by the it-girl Asli Sona and lawyer-turned-entrepreneur Srishti Raai, SOEZI will give you the best of both worlds.

In the simplest way, I would describe SOEZI and Amazon Beauty to solve everyday beauty problems.” said Co-founder and Bollywood’s Asli Sona, Sonakshi Sinha, further mentioning, “We started the brand to give the customers a quick-fix for their nails, and deliver quality press-on nails at their doorstep. We are thrilled to launch on Amazon Beauty ahead of the festive season. It will give us the opportunity to widen our reach and have SOEZI products accessible pan-India.” Sonakshi’s insights and philosophy coupled with the methodical approach of Srishti’s entrepreneurial mindset led to the creation of SOEZI.”

As a passionate advocate for great nails, Raai was forced to attend salons with an extremely busy schedule. The beauty industry needed to innovate in order to address this issue. The press-on nail brand SOEZI is a solution to the gap in India’s beauty industry. Raai discusses her experiences with press-on nails in India. “Typically, users are torn between quality, price, and feasibility.” 

SOEZI addresses the issues that Indian women today face. “It is not just a product but a full experience that empowers you.”Raai mentioned. Innovating products through its techniques and keeping it glamorous through its collections, Raai is making the nail game SOEZI for all of us by focusing not only on glam nails but also on fab nail health through SOEZI’s products. What is her philosophy? Press-ons shouldn’t be painful. SOEZI provides natural protection for your tips by using formulas that nourish and moisturize them. SoEZI is her long-awaited beauty brand.

Flexibility is a major factor that led to this collaboration between SOEZI and Amazon Beauty.” Crafting a win-win situation, by linking SOEZI with an untapped market, it aspires to advance and supplement Amazon’s nail moment by adding to its value. SOEZI’s genius in understanding how best to reach the right audience through the right logistics, acquisition, and marketing, creates a mutual growth environment for both brands. This collaboration has brought SOEZI closer to you.You know who you are, and how much she loves to pamper herself with a manicure. 

Saurabh Shrivastava, Director of Amazon Fashion India is the Head. “We are thrilled to associate with SOEZI, a range of press-on nails by Sonakshi Sinha and Srishti Raai’ on Amazon Beauty. This is a first-of-its-kind launch and is in line with our vision to transform the way India shops beauty. Ahead of the festive season, we are sure this will help us cater to quick, last-minute hassle-free, ready-to-wear stylish demands of our customers as they prep for the festivities. The styles are fashionable, festive, bold, fun and will surely be a hit among our customers. Amazon.in remains committed to deliver a wide range of selections, convenience and value to our customers.

AmazonBeauty may have a knack for providing the best products to even the most remote customers, but SOEZI has been a pioneer in such a niche market and is sure to be a benchmark in India’s beauty and nail industry.AmazonBeauty’s excellent customer service is another reason why it is so popular. It allows seamless cross-transactions between both brands. 

Raai has high hopes for SOEZI’s future. “Maybe soon our customer needs and the market will take us further than nails, but for now we are here to nail our press-on and nail focused game.”Amazon Beauty and SOEZI will both benefit from this strategy in the long-term. Nail treatments will soon be SOEZI for those who enjoy DIY!



SOEZI launches on Amazon Beauty

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